SEASONED TEAM     Debbie  |  John  |  Femke


Femke van Velzen

Savvy. Brand-oriented. Dutch.
Femke van Velzen’s not the type of woman you’d expect to meet in a small, Central Oregon town. She seems like she’d be more at home in Amsterdam, Paris or Prague.

In 1993 Femke quit her job with a large, multi-national advertising agency and moved to Bend. She figured a small-agency job would be perfect for her new, low-key lifestyle. But that didn’t last long.

Like many gifted account people, Femke soon switched to the client side of the business. As Marketing Director at Bend Cable she orchestrated a rebranding effort and launched their broadband internet service. Quite often she’d turn to John Furgurson for help.

Femke’s success led to her next gig as the Marketing Director for Arrowood Development. At Arrowood Femke helped create ten new brands and market all of the company’s real estate developments, from San Diego to Central Washington. “The development business is all about partnerships and timing,” Femke says. “ You have to hit the market running and establish momentum quickly. That means your brand has to be well thought-out long before the launch.”

Femke’s first-hand experience with the branding process and her natural affinity for customer service would make her an integral part of any marketing team, in any city.

Team Branding

"Your team has provided the complete package for COVA with your marketing expertise, vision and can-do approach. Not to mention it is just a joy to work with you. How refreshing to be involved with a firm that truly follows through on their recommendations and strategies!"

Alana Audette — Executive Director, Central Oregon Visitor's Association