John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur.
He can devise insightful strategy in the morning, and craft award-winning advertising over lunch. He has a left-brain right-brain one-two punch that few marketing executives offer.
John cut his teeth writing direct response ads — where sales were the only litmus test of success. From there, he worked for several Portland-area advertising agencies on a vast array of print and radio campaigns. But not much TV.
So in his first of several reinvention exercises, John moved into the video industry. He wrote scripts and helped produce long-format videos and direct-response TV for big clients. With real money.
John’s work has touched many of Oregon’s iconic brands, such as Black Butte Ranch, Sunriver Resort, and Bend itself. He has also helped plan, manage and execute marketing programs for start-ups and smaller businesses. The kind that can’t afford failure.
In this day and age, inspired design often takes a back seat to the bells and whistles of modern technology. Too bad.
We believe subtle, aesthetic considerations have a pronounced affect on your brand and your overall business. That’s why Elissa’s a key team member at BNBranding.
Elissa has the uncanny ability to absorb brand strategies and translate them into gorgeous, relevant design work.
Over the years, she’s been the design talent behind many award-winning brands, like the playfully random eBay logo, for instance, and the brilliantly simple Pronghorn brand.
Elissa’s talents extend far beyond logos, into print and web design as well. And she sweats every detail. From the psychological effects of a color change to the usability implications of a specific website font, she works with the precision and care of a true craftsman and artist.