Refine Your Brand

Even the strongest brands need fine-tuning from time to time.  

Often this involves new marketing materials based on an existing brand platform. For instance, maybe you need advertising that’s a bit more convincing, or a website with better conversion rates. Perhaps it’s a packaging issue, or a sales video that needs attention. Whatever it is, our work has a way of cutting through — and sinking in. Because we take time to understand your brand, your audience, and your operation. We do the thinking up front that enables us to do effective work on the back end.

And once the strategy is set, we sweat the details as well as any true craftsman… shaving superfluous words and polishing designs for clarity and action. We add impact and flare to every piece we produce, so your brand signals — and sales — are stronger than ever before. Call today, and let us know what you need. 541-815-0075. Conversaations are free.

Launch Your Brand

Have a new product or a start-up to get off the ground? Think like a brand, right from the get-go. 

Great brands are relevant, credible and highly differentiated. They don’t look like the other guys, sound like them, or act like them.  That’s what we do… we devise a brand strategy that will set you apart, then help you execute on that strategy in memorable ways.  

The insight phase will give you a whole new perspective on your venture. It involves market research, message development, target audience segmentation, tactical marketing planning and an evaluation of the technology needed to make your dream a reality.

Execution begins with a good brand name that will tattoo itself into the brain of your prospects. Our naming process involves creative thinking plus definitive criteria that will make choosing one of many good names much easier. 

Once the name is chosen, then we design a logo, write a tagline, refine your pitch and deliver all the marketing tools you'll need to go to market. It’s a proven, step-by-step process that brings great ideas to fruition.

We also deploy the latest marketing techology and integrate it into your operation. So in the long run, your new brand will be efficient, scaleable and valuable.

Reinvent Your Brand

When you’re reinventing, everything is up for discussion.

In business, things seldom turn out exactly as planned… Markets change, people leave, products crumble, but Brands endure. If business is languishing, or if you’re just "pivoting," it pays to look back… to your passion and to the heart of your brand. This is not just navel-gazing, it’s crucially important strategic thinking that you probably missed the first time. It’s new insight on your key messages, your audience, your market, your products and the stories that comprise a brand.

Once we have the new brand strategy clearly mapped out, we help you execute that plan in amazing ways. Every case is different, but execution sometimes starts with a name change or a new website with sharper, more relevant messages and much higher conversion rates. Often we include online videos that add relevance and help reframe the discussion around your brand. Social media campaigns can help, as well as new packaging and traditional advertising. The solutions change, but the results are the same... When we’re done, your company will have new life based on a fundamentally sound brand.

Call today, and start reinventing yourself tomorrow. 541-815-0075.

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