“The work they did for us on PointsWest was well thought out and superbly executed. They really took the ball and ran with it.”
Femke vanVelzen
Marketing Director, Arrowood Development
Assignment: Establish an immediate, differentiating brand presence for a new townhome development in Central Oregon. From scratch.
Insight: Shift the playing field… Conventional townhome marketing focuses on luxury, urban living. We designed this brand to revolve around access, discovery and reinvention. The property’s unique location lends itself to adventure and provides easy access to the activities that Bend residents are most passionate about.
Execution: Brand strategy. Naming and identity design. Website planning, design and production. Direct marketing, including e-mail and direct mail. Print advertising. Collateral production. Signage. Point-of-purchase design. Public Relations. Visit the PointsWest website.