“The creative team at BNBranding has been a tremendous resource for us. They’re sharp, dependable. They really get it.”
Richard Dark
Brand Creative Director, Regence
Assignment: Develop a workplace campaign that communicates a message of wellness to Regence employees in Oregon, Washington, Idaho and Utah.
Insight: Common, top-down wellness initiatives are always met with skepticism. The trick is to convey an uncommon benefit that extends beyond just self interest. Also, you have to temper expectations… tiny, incremental changes in behavior can translate into tremendous savings for employers.
Execution: Naming & Program Identity. Poster design and production. Collateral.