“BNBranding has gone deep into our business and helped us focus our marketing efforts tremendously. They keep everything on track and produce some outstanding work.”
Preston Thompson
Marketing Director, Black Butte Ranch
Assignment: Revive one of Oregon’s iconic resort communities by attracting new visitors.
Insight: This brand has a loyal following, but the operation hasn’t kept up with the market. Fortunately, beauty is a constant. And authentic, Oregon beauty is the single biggest asset of Black Butte Ranch. The challenge was to find ways to convey the idea of beauty without a big photography budget.
Execution: Brand identity redesign. Brand strategy. On-going brand management. Marketing Plan. Messaging platform. Collateral design and production. Print and radio advertising. Signage design.