Broken Top Club

Assignment: Reintroduce a private club to the community and sell more memberships. Quick, turn years of fear, uncertainty and doubt into a positive marketing message that would help the new member-owners succeed.

Insight: Selling golf memberships in the middle of winter is a tough assignment. But our research revealed that golf is just part of the story. The central theme of the Broken Top brand goes much deeper than that, so our marketing messages and imagery touch on the universal human emotions that we all share, on or off the golf course.

Execution: Brand strategy. Identity design. Promotional advertising in the local paper.
Website planning, design and production. Point of sale displays. Public Relations. Visit the
Broken Top Club website.