Master of Brand Messaging.

Hi. John Furgurson here with a simple promise:

Work with me and your brand will be clarified and amplified in dramatic fashion. Both verbally and visually.

So you cannot be ignored, or mistaken for a competitor.

Let’s talk! Click here to schedule a meeting. ↗

Services vary, but results are constant.

My deliverables depend entirely on the unique needs of every client. There are no cookie-cutter, Ai solutions here. Everything I deliver is grounded in genuine listening, solid strategic thinking and real relationships. That’s how I keep delivering results, time and time again, for over 30 years.

Brand Strategy

You can’t build an iconic brand if your strategy is not clearly spelled out, and widely shared.

Brand Naming

I wrote the book on naming. Literally. I’ll help you choose a brand name you can bank on.

Content for Sales

Establish thought leadership and generate leads from blog posts, video scripts, articles and even books.

Content for Ads

Your campaigns will get noticed, clicked, tweeted and talked up. In whatever form they take.

Content for Sites

We plan and write dual-purpose websites that build your brand AND sell product.

Identity Design

Great design can be a true competitive advantage, if it’s well thought out.

VIEW ALL SERVICES

Industry focus — What kind of companies do I help?

I have a proven track record of success for business owners in four key industries: Foods, golf brands, medical practices and travel destinations. If that’s you, let’s talk.

The Golf Industry

If you run a golf course, build golf clubs, teach the swing or sell gadgets to golfers, I can help. I’ve worked with one of the biggest brands in golf travel and many small, aspiring golf companies.

View a case study ↗

Food Brands

I put the EAT in Eathos and helped build a national brand from the ground up. I helped the founders of Coconut Secret, so they could exit wealthy. And I helped Ambassador Foods invent a whole new category in channel management.

View our portfolio ↗

Medical Practices

We let the doctors do the doctoring while we handle the advertising, branding and content development that can turn small practices into market leaders. Pediatrics, Orthopedics, Neurology, you name it.

View a case study ↗

Travel & Tourism

Places to go, things to do and must-see destinations. With Bend, Oregon as my home, it’s only natural. I’ve worked with the most iconic resorts in the Northwest on brand strategy, advertising, signage, and all sorts of content.

View our portfolio ↗

Everyone needs better content. I have a process for that.

BN Branding employs a disciplined, words-first process that makes it easy to get credible, eye-catching content.

It starts with a brand-first mindset. Because everything you do affects your brand, one way or another.

Then you need insight… Insight is the foundation of every ground-breaking idea in history. Insight drives the brand strategy that directs the content that produces results.

And finally, you need expert execution. Because strategy without execution is like a Ferrari without a throttle.

I deliver a sensible combination of both: Brand strategy first, well-crafted execution second. Smarts, then art.

What am I talking about when I say “content?”

• Content as a sales tool… writing that opens doors and warms prospects to your pitch.

• Content that clarifies your brand positioning and eliminates confusion.

• Journalistic content that works as a P.R. tool to generate media exposure.

• Inspiring content that becomes a galvanizing force and an internal morale booster.

• Convincing content in the form of ad concepts and copy that drives results.

• Content that can be leveraged across platforms, from long-form articles to web copy, social posts and video scripts.

• Content that’ll touch an emotional chord and differentiate your company from all the Ai nonsense.

Hover to enlarge

VIEW OUR PROCESS

Real clients, in their own words.

It’s really hard to create a successful new brand in the frozen food business. BN Branding went above and beyond with their strategic planning, their naming process their design work and all their support. We couldn’t have done it without them.

Craig ForrestCo-Founder – Eathos Foods

We were all over the place before we hired BN Branding. They helped us organize all our product lines under one, unique brand strategy. Then they did our name and helped us rebrand in a whole new category. I’ve been very impressed.

Dan Corrigan CEO – Organic 3 Inc.

I’ve worked with a lot of agencies, and I gotta say, John Furgurson offers a unique mix of skills and experience. He’s helped me solidify the brand image and marketing messages for 4 different companies. He’s smart, thorough, and a true craftsman.

Debbie PantenburgCMO – Central Oregon Pediatric Associates

Back in 2001 I made a huge mistake that almost cost me my company. Now marketing is an obsession of mine. I’ve worked with big-name advertising guys all across the country, but I keep going back to this little branding firm in Bend, Oregon. The content that John produces is top notch.

John Ford Owner – GNL Golf

Sometimes it’s hard to know what the problem really is.

Everyone has marketing issues. You probably see the symptoms, but it’s hard to recognize the root of the problem. Don’t worry, we help with this stuff all the time:

The value proposition is not articulated very well.

The target audience is vague or misunderstood.

The problem’s not clearly defined.

The category’s not spelled out or differentiated.

The brand personality is all over the place.

The marketing tactics do not align with the strategy.

The content is off-brand and counter-productive.

What you need is strategic clarity. That’s the only way you’ll pull all the pieces together into one, cohesive branding effort. That’s how you’ll get measurable improvement in your marketing tactics and content production.

Learn more about the importance of clarity. Or click here to schedule a call today.

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I’ve been a thought leader in branding and marketing circles since 2008. Here’s how I think, and how I write. Every bit of this content is mine.